
Brand Story
Beauty Breakthroughs
“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire.


A Good Egg
The star ingredient.

Globe Trotter
Estée goes global.


Read Her Lips
Estée realized that the success of her lipsticks
often came down to their names.

Lab Partners
Always the
highest quality.

Three Minute Beauty
Estée believed "3 minutes is all
beauty should ever take."

Face Value
In 1956, Estée launched her most luxurious cream yet.

Family First
Family was always her priority.