In the early 1950’s, Estée wondered why women relied on the men in their lives to buy them perfume, and only wore it on special occasions.
To change women's minds—and forever change the world of fragrance—she created Youth-Dew Bath Oil in 1953.
Captivating, rich and exceptionally lasting, women bought it for the bath, but, as Estée predicted, soon began wearing Youth-Dew as a fragrance.
Since it was a bath oil, not perfume, women felt free to enjoy and wear it daily. The scent itself remains a legendary one in the fragrance industry today—it has been called one of the sexiest fragrances ever created. The unique combination of Rose, Lavender, Jasmine, Spices, Vetiver and Patchouli make this fragrance sensual with a timeless appeal, and more than 50 years after it launched, it’s still a fan favorite today.

Estée Lauder creates a perfume so personal, she calls it by her name.
The attention to every ingredient and every note is the way we still create fragrances today.

Estée debuts multiple signature scents in the span of a few years, believing that the modern woman should have a rich and varied wardrobe of perfumes—
one for every occasion and mood.

Estée’s fragrance masterpiece and a bestseller still today, Beautiful was inspired by a bride on her wedding day.
Estée painstakingly curated the most luxurious and expensive ingredients to create a bouquet of a thousand flowers.
To celebrate the launch, she had a bride walk down 5th Avenue in New York City.

Today, in addition to our bestselling prestige fragrance collection loved by customers around the world, we continue Estée’s tradition of groundbreaking fragrances with a new collection: The Estée Lauder Luxury Fragrance Collection. A curated selection of 8 spectacular scents, inspired by nature’s most breathtaking moments.